Facebook vs. Youtube: Which Platform You Should Turn to for Video Marketing in 2017

Posted by Austin Cobb on 16. May 2017

Data from the Hubspot State of Inbound: 2017 is here, and as expected video marketing is growing at an exponential rate.

Some new, interesting statistics show that about half of all marketers questioned said they will be adding Facebook video (46%) or Youtube (48%) to their content distribution strategy in 2017.

  Marketing, Inbound Marketing, video, state of inbound 2017, Video Marketing, Youtube, Facebook

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Video Marketing Breakdown: How to Include Video Throughout Your Entire Online Marketing Strategy

Posted by Michael Bainbridge on 01. February 2017

I am a HUGE fan of explainer videos!

An explainer video is great for attracting prospects into the top of the “buyer’s journey funnel”, the journey that guides your prospects from simply being “aware” of you into “customers”. However, really great and effective video marketing will lead potential customers through their ENTIRE journey.

  AHA!Videos, Inbound Mktg, Inbound Marketing, Sales, Explainer Videos, Online Marketing, video, Inbound Methodology, buyer's journey

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Millennial Video Habits and the Future of Buying (actionable tips)

Posted by Austin Cobb on 25. January 2017

Social Media, Smartphones, Selfies, Entitlement and... Spending power? Yes, Millennials (generally accepted as being born between 1980 and 1995) have overtaken Boomers as the most influential generation in terms of employment AND purchasing. According to Adweek, Millennials represent an estimated $2.45 TRILLION in spending power.

  Social Media, Inbound Mktg, Inbound Marketing, Explainer Videos, Online Marketing, video

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Keep It Rolling: 5 Steps to Integrate More Video into Your Content Strategy

Posted by Austin Cobb on 20. January 2017

The rise of video creation and consumption across the internet should not be surprising news to any marketer. Most of us have seen the statistics stating that - 55% of people surveyed consume video completely - as opposed to skimming a blog article... go ahead, it's ok if you skim this one too.

  Inbound Mktg, Digitalmarketing, Inbound Marketing, Explainer Videos, content creation, Content Marketing, video, buyer's journey

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