Hey Basel, Forget B2B and B2C Marketing. There is a New Player in Town: B2P (Business-To-People)

Posted by Michael Bainbridge on 07. March 2017

In business and marketing, we normally group companies into two basic categories: B2B and B2C (business-to-business and business-to-consumer). This makes perfect sense as B2B and B2C companies have very unique challenges they must address and overcome. But does this make sense for 2017 and years following?

  Inbound Mktg, Inbound Marketing, Strategy, Online Marketing, b2b, B2P, B2C

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17 SEO Myths - What You Need to Know for 2017

Posted by Michael Bainbridge on 03. March 2017

SEO (Search Engine Optimization) can be a pretty scary and daunting topic. We all know it is important to be easily found online, and a huge part of that is ranking high in Google SERPs (Search Engine Results Page). However, SEO is constantly evolving and it's hard to stay up-to-date and competitive.

  SEO, Inbound Mktg, Marketing, User experience, Inbound Marketing, Strategy, Online Marketing, Trends

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Your Marketing Goals Aren't Working - Stop the Guesswork and Start Working SMART

Posted by Michael Bainbridge on 22. February 2017

No matter how big or small our Basel businesses are, we all have goals we want to reach. But goals come in different shapes and sizes and are broken up into many levels, departments, time-frames, etc. For example, you may have visionary, high-level goals like "be the best in Basel in our industry", more specific goals like "gain 10 new clients per month" or goals that sit somewhere in between like "double in size this year."

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Online Marketing, smarketing

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Smarketing: Align Marketing and Sales and increase Leads and Customers

Posted by Austin Cobb on 20. February 2017

Smarketing. It's so much more than a cute buzzword. What's more, is that the results of Smarketing, if used correctly, can be an incredible tool for your organization.

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, smarketing

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Streamline Sales and Marketing: How to make a Sales & Marketing Service Level Agreement (SLA)

Posted by Michael Bainbridge on 27. January 2017

Sales and Marketing don't always agree (and as much as we may want to deny it, they are intrinsically linked). Both think they're right and they can't seem to fully understand the other. In the open, they seem to play well together, but behind closed doors it's often like this...

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, lead generation, Inbound Methodology

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We Need to Talk: The Marketing and Sales Disconnect

Posted by Michael Bainbridge on 23. January 2017

65% of marketers identify that their company’s top marketing challenge for 2017 is generating traffic and leads.

This makes perfect sense as B2B marketing is all about lead generation.

  Strategie, Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, Big Data

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"Trump"-eting: Marketing Your Way to Inauguration Day [3 Key Takeaways]

Posted by Austin Cobb on 17. January 2017

Friday. Inauguration day. Doomsday. It's the end of the world as we know it, and I feel fine.

Ok, this article is NOT a political rant. However, there will be the occasional stab. If you're okay with that, let's continue!

  Social Media, Inbound Mktg, Marketing, Inbound Marketing, Strategy, Online Marketing, Content Marketing, context, Trends, Inbound Methodology

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Digital Marketing Trends that will help us make our clients more successful in 2017

Posted by Armin Ruser on 16. January 2017

2016 brought about many fundamental changes in the way we work. These changes made our team more effective and our customers more successful. Because we use the available digital marketing tools ourselves, we needed less time and energy for acquisition – time that we were able to use for our customers and the strategic advancement of our services.

  Social Media, Inbound Mktg, Marketing, Innovation, Digitalmarketing, Inbound Marketing, Strategy, Explainer Videos, Online Marketing, Inbound Methodology

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Inbound Marketing Deep Dive Part 4: Delight your customers into repeat business

Posted by Michael Bainbridge on 02. November 2016

Whew! We've finally made it. This is the fourth and final part of our series on Inbound Marketing and what it means for the dreiländereck (tri-border region) and Basel based businesses. In this last installment we will cover the last step of the 4 Inbound Marketing Activities - Delight. If you thought you’d just jump to the end, do yourself a favor and catch up first.

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Online Marketing, Intro to Inbound, buyer's journey

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Inbound Marketing Deep Dive Part 3: How to close more deals and increase sales

Posted by Michael Bainbridge on 31. October 2016

Thanks for hanging in there as we continue to discuss the 4 Inbound Marketing Activities. We are half way there! In part 1 we dissected the first activity - Attract. In part 2 we took a deeper look at the second activity - Convert. If you missed these articles be sure to catch up with us before moving forward. For those of you who are still swimming with us, let’s move forward into the third activity - Close.

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, Intro to Inbound, buyer's journey

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