Smarketing: Align Marketing and Sales and increase Leads and Customers

Posted by Austin Cobb on 20. February 2017

Smarketing. It's so much more than a cute buzzword. What's more, is that the results of Smarketing, if used correctly, can be an incredible tool for your organization.

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, smarketing

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How Online Marketing Content Guides Prospects Through the Buyer's Journey

Posted by Austin Cobb on 15. February 2017

Lots of Content? Now What?

You've got your magnet pointed directly at your market. You are increasing visitors to your site and they are consuming content... but are they consuming the right content? Are you losing visitors after a couple clicks? Are your visitors bouncing after just a single blog post instead of being enticed to venture further into your site?

  Inbound Mktg, Inbound Marketing, Sales, Online Marketing, buyer's journey

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What is the Buyer's Journey and Why Do We Care?

Posted by Austin Cobb on 13. February 2017

It occurred to us here at AHA Factory that we often talk about the Buyer's Journey in our articles. After a recent discussion, we realized that we had not fully explained in any of our articles what the Buyer's Journey is, and why we find it so important! Now is the time to remedy that situation.

  Inbound Mktg, Marketing, Inbound Marketing, Sales, Online Marketing, buyer's journey

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Video Marketing Breakdown: How to Include Video Throughout Your Entire Online Marketing Strategy

Posted by Michael Bainbridge on 01. February 2017

I am a HUGE fan of explainer videos!

An explainer video is great for attracting prospects into the top of the “buyer’s journey funnel”, the journey that guides your prospects from simply being “aware” of you into “customers”. However, really great and effective video marketing will lead potential customers through their ENTIRE journey.

  AHA!Videos, Inbound Mktg, Inbound Marketing, Sales, Explainer Videos, Online Marketing, video, Inbound Methodology, buyer's journey

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Streamline Sales and Marketing: How to make a Sales & Marketing Service Level Agreement (SLA)

Posted by Michael Bainbridge on 27. January 2017

Sales and Marketing don't always agree (and as much as we may want to deny it, they are intrinsically linked). Both think they're right and they can't seem to fully understand the other. In the open, they seem to play well together, but behind closed doors it's often like this...

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, lead generation, Inbound Methodology

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We Need to Talk: The Marketing and Sales Disconnect

Posted by Michael Bainbridge on 23. January 2017

65% of marketers identify that their company’s top marketing challenge for 2017 is generating traffic and leads.

This makes perfect sense as B2B marketing is all about lead generation.

  Strategie, Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, Big Data

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Inbound Marketing Deep Dive Part 3: How to close more deals and increase sales

Posted by Michael Bainbridge on 31. October 2016

Thanks for hanging in there as we continue to discuss the 4 Inbound Marketing Activities. We are half way there! In part 1 we dissected the first activity - Attract. In part 2 we took a deeper look at the second activity - Convert. If you missed these articles be sure to catch up with us before moving forward. For those of you who are still swimming with us, let’s move forward into the third activity - Close.

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, Intro to Inbound, buyer's journey

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Inbound Marketing statistics you should know

Posted by Michael Bainbridge on 24. October 2016

The following Inbound Marketing statistics prove that Inbound works. We will continually add to them as we find more interesting numbers, data and facts for you. Unless otherwise mentioned, these statistics come from Hubspot. AHA Factory is a certified Hubspot agency partner for Inbound Marketing.


  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing

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