Facebook vs. Youtube: Which Platform You Should Turn to for Video Marketing in 2017

Posted by Austin Cobb on 16. May 2017

Data from the Hubspot State of Inbound: 2017 is here, and as expected video marketing is growing at an exponential rate.

Some new, interesting statistics show that about half of all marketers questioned said they will be adding Facebook video (46%) or Youtube (48%) to their content distribution strategy in 2017.

  Marketing, Inbound Marketing, video, state of inbound 2017, Video Marketing, Youtube, Facebook

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17 SEO Myths - What You Need to Know for 2017

Posted by Michael Bainbridge on 03. March 2017

SEO (Search Engine Optimization) can be a pretty scary and daunting topic. We all know it is important to be easily found online, and a huge part of that is ranking high in Google SERPs (Search Engine Results Page). However, SEO is constantly evolving and it's hard to stay up-to-date and competitive.

  SEO, Inbound Mktg, Marketing, User experience, Inbound Marketing, Strategy, Online Marketing, Trends

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Your Marketing Goals Aren't Working - Stop the Guesswork and Start Working SMART

Posted by Michael Bainbridge on 22. February 2017

No matter how big or small our Basel businesses are, we all have goals we want to reach. But goals come in different shapes and sizes and are broken up into many levels, departments, time-frames, etc. For example, you may have visionary, high-level goals like "be the best in Basel in our industry", more specific goals like "gain 10 new clients per month" or goals that sit somewhere in between like "double in size this year."

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Online Marketing, smarketing

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Smarketing: Align Marketing and Sales and increase Leads and Customers

Posted by Austin Cobb on 20. February 2017

Smarketing. It's so much more than a cute buzzword. What's more, is that the results of Smarketing, if used correctly, can be an incredible tool for your organization.

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, smarketing

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What is the Buyer's Journey and Why Do We Care?

Posted by Austin Cobb on 13. February 2017

It occurred to us here at AHA Factory that we often talk about the Buyer's Journey in our articles. After a recent discussion, we realized that we had not fully explained in any of our articles what the Buyer's Journey is, and why we find it so important! Now is the time to remedy that situation.

  Inbound Mktg, Marketing, Inbound Marketing, Sales, Online Marketing, buyer's journey

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Leveraging Keywords for SEO: Get Found and Drive Sales

Posted by Michael Bainbridge on 08. February 2017

We all know that keywords are important for Search Engine Optimization (SEO). But it's no longer about simply placing keywords throughout your website and blog post. Just like you, Google is a business that is doing it's best to bring value to it's users and customers. This is why they are consistently updating their search algorithms. With a little bit of elbow grease, it used to be relatively easy to be towards the top of the SERP (Serach Engine Results Page). But times have changed...

  SEO, Inbound Mktg, Marketing, Inbound Marketing, Online Marketing, buyer's journey

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How to Match Your Online Marketing Approach to Your Consumers' Needs

Posted by Austin Cobb on 06. February 2017

I came across a slightly older study (more than a year old, less than two years old) intended to show the consumer reaction to Inbound vs. Outbound marketing tactics. As I glanced over the data, I was able to extract a different understanding of the outcome than what the Moz/Fractl study had initially intended.

  SEO, Inbound Mktg, Marketing, Inbound Marketing, Online Marketing

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WhatsApp Marketing: Go or No-Go?

Posted by Austin Cobb on 30. January 2017

This will be fun. Rank the following social mediums (without using Google) according to monthly active users; highest to lowest.

  Social Media, Inbound Mktg, Marketing, Digitalmarketing, Online Marketing

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Streamline Sales and Marketing: How to make a Sales & Marketing Service Level Agreement (SLA)

Posted by Michael Bainbridge on 27. January 2017

Sales and Marketing don't always agree (and as much as we may want to deny it, they are intrinsically linked). Both think they're right and they can't seem to fully understand the other. In the open, they seem to play well together, but behind closed doors it's often like this...

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, lead generation, Inbound Methodology

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We Need to Talk: The Marketing and Sales Disconnect

Posted by Michael Bainbridge on 23. January 2017

65% of marketers identify that their company’s top marketing challenge for 2017 is generating traffic and leads.

This makes perfect sense as B2B marketing is all about lead generation.

  Strategie, Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, Big Data

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