Inbound Marketing Deep Dive Part 4: Delight your customers into repeat business

Posted by Michael Bainbridge on 02. November 2016

Whew! We've finally made it. This is the fourth and final part of our series on Inbound Marketing and what it means for the dreiländereck (tri-border region) and Basel based businesses. In this last installment we will cover the last step of the 4 Inbound Marketing Activities - Delight. If you thought you’d just jump to the end, do yourself a favor and catch up first.

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Online Marketing, Intro to Inbound, buyer's journey

Continue reading →

Inbound Marketing Deep Dive Part 3: How to close more deals and increase sales

Posted by Michael Bainbridge on 31. October 2016

Thanks for hanging in there as we continue to discuss the 4 Inbound Marketing Activities. We are half way there! In part 1 we dissected the first activity - Attract. In part 2 we took a deeper look at the second activity - Convert. If you missed these articles be sure to catch up with us before moving forward. For those of you who are still swimming with us, let’s move forward into the third activity - Close.

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, Intro to Inbound, buyer's journey

Continue reading →

Inbound Marketing Deep Dive Part 2: How to get more leads for your business

Posted by Michael Bainbridge on 28. October 2016

In part 1 of this 4 part series we took a look at the first step& of the 4 Inbound Marketing Activities - Attract. In part 2 we will continue exploring Inbound Marketing by discussing the second step - Convert.

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Online Marketing, Intro to Inbound, buyer's journey

Continue reading →

Inbound Marketing Deep Dive Part 1: How to attract the right visitors to your website

Posted by Austin Cobb on 27. October 2016

AC/CD Activity 1 - Attract

We all know how crowded and LOUD the internet has become. Social Media has done wonders to connect us to each other, but it has also congested our lives with so much information that slicing through the garbage can be quite difficult.

  Social Media, Inbound Mktg, Inbound Marketing, Strategy, Online Marketing, Intro to Inbound, buyer's journey

Continue reading →

Online Marketing: What is Best for Your Basel Business

Posted by Austin Cobb on 26. October 2016

“Marketing KPIs,” “Sales Ready Leads,” “Conversion Rate,” “Marketing ROI,” “Lead Generation”…

Lions and tigers and bears, oh my.

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Online Marketing, Intro to Inbound

Continue reading →