3 Easy Steps To a Stronger CSR Reputation

Posted by Austin Cobb on 24. May 2017

What is CSR?

CSR stands for "Corporate Social Responsibility" which is a self-regulatory policy integrated into a company's business model. Although first introduced in the 1960's, CSR is a subject that has been gaining strength again in the past few years, so much so that many larger companies have hired managers and whole teams in order to keep an active eye on the organization's compliance with ethical standards, both internally and externally.

  Inbound Mktg, Inbound Marketing, CSR, Business Practices, Brand Image

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How To Scrape Data From A Webpage With ParseHub: Your Contact List's Architect

Posted by Austin Cobb on 12. May 2017

 Recently I have fallen in love with a new (to me) tool called ParseHub. It is, among other things, an incredible tool for scraping webpages. If you are unfamiliar with what it means to "scrape" a site, no worries. Put simply, it is using a tool to parse and extract (or extract then parse) data from a webpage(s). This can be an invaluable way to create fast lists for your marketing campaigns.

 

  Inbound Mktg, Inbound Marketing, Online Marketing, list building

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What's the Difference Between Inbound Marketing and Online Marketing?

Posted by Austin Cobb on 21. April 2017

So, what's the difference between inbound marketing and online marketing? It's an obvious question, but before you can move your business' marekting plans forward, it is important to know exactly how these different terms are defined.

  Inbound Mktg, Inbound Marketing, Online Marketing, internet marketing

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Does Inbound Marketing REALLY Work for Basel?

Posted by Austin Cobb on 27. March 2017

The inbound marketing method was birthed over ten years ago. That may come as a shock to many of us here in Europe. Since then, tens of thousands of companies, especially in North America, have latched on to this principle and have increased contacts, leads and sales as a result. Need proof? You can find countless case studies of inbound marketing success here.

  Inbound Mktg, Inbound Marketing, Online Marketing, basel

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How to Increase Your Basel Business Local Search Ranking in 2017: Actionable SEO Tips

Posted by Austin Cobb on 15. March 2017

Local search ranking has been a pretty hot topic over the past couple years. As Google continues to strive to deliver the absolute best results to the user (after their ads of course), changes will continue to be made. It seems that ranking for local searches has become harder and harder as Google keeps tightening the SERP-Belt. We are here to help you check off what is important in order to best compete in the local search realm.

  Inbound Mktg, Inbound Marketing, Online Marketing, Local Search

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BREAKING NEWS: Basel Business Blows Entire 2017 Online Marketing Budget; Marketing Goals Still to be Determined

Posted by Austin Cobb on 09. March 2017

**Wednesday March 8, 2017: Basel, Switzerland

A major company based in Basel reported late last night that, "It's all gone!"

  Inbound Mktg, Inbound Marketing, Online Marketing, Fake News, smarketing, Breaking News

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Hey Basel, Forget B2B and B2C Marketing. There is a New Player in Town: B2P (Business-To-People)

Posted by Michael Bainbridge on 07. March 2017

In business and marketing, we normally group companies into two basic categories: B2B and B2C (business-to-business and business-to-consumer). This makes perfect sense as B2B and B2C companies have very unique challenges they must address and overcome. But does this make sense for 2017 and years following?

  Inbound Mktg, Inbound Marketing, Strategy, Online Marketing, b2b, B2P, B2C

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17 SEO Myths - What You Need to Know for 2017

Posted by Michael Bainbridge on 03. March 2017

SEO (Search Engine Optimization) can be a pretty scary and daunting topic. We all know it is important to be easily found online, and a huge part of that is ranking high in Google SERPs (Search Engine Results Page). However, SEO is constantly evolving and it's hard to stay up-to-date and competitive.

  SEO, Inbound Mktg, Marketing, User experience, Inbound Marketing, Strategy, Online Marketing, Trends

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Your Marketing Goals Aren't Working - Stop the Guesswork and Start Working SMART

Posted by Michael Bainbridge on 22. February 2017

No matter how big or small our Basel businesses are, we all have goals we want to reach. But goals come in different shapes and sizes and are broken up into many levels, departments, time-frames, etc. For example, you may have visionary, high-level goals like "be the best in Basel in our industry", more specific goals like "gain 10 new clients per month" or goals that sit somewhere in between like "double in size this year."

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Online Marketing, smarketing

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Smarketing: Align Marketing and Sales and increase Leads and Customers

Posted by Austin Cobb on 20. February 2017

Smarketing. It's so much more than a cute buzzword. What's more, is that the results of Smarketing, if used correctly, can be an incredible tool for your organization.

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, smarketing

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