3 Easy Steps To a Stronger CSR Reputation

Posted by Austin Cobb on 24. May 2017

What is CSR?

CSR stands for "Corporate Social Responsibility" which is a self-regulatory policy integrated into a company's business model. Although first introduced in the 1960's, CSR is a subject that has been gaining strength again in the past few years, so much so that many larger companies have hired managers and whole teams in order to keep an active eye on the organization's compliance with ethical standards, both internally and externally.

  Inbound Mktg, Inbound Marketing, CSR, Business Practices, Brand Image

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Facebook vs. Youtube: Which Platform You Should Turn to for Video Marketing in 2017

Posted by Austin Cobb on 16. May 2017

Data from the Hubspot State of Inbound: 2017 is here, and as expected video marketing is growing at an exponential rate.

Some new, interesting statistics show that about half of all marketers questioned said they will be adding Facebook video (46%) or Youtube (48%) to their content distribution strategy in 2017.

  Marketing, Inbound Marketing, video, state of inbound 2017, Video Marketing, Youtube, Facebook

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How To Scrape Data From A Webpage With ParseHub: Your Contact List's Architect

Posted by Austin Cobb on 12. May 2017

 Recently I have fallen in love with a new (to me) tool called ParseHub. It is, among other things, an incredible tool for scraping webpages. If you are unfamiliar with what it means to "scrape" a site, no worries. Put simply, it is using a tool to parse and extract (or extract then parse) data from a webpage(s). This can be an invaluable way to create fast lists for your marketing campaigns.

 

  Inbound Mktg, Inbound Marketing, Online Marketing, list building

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Basel Business Online Marketing 2017: What Are You Missing?

Posted by Austin Cobb on 26. April 2017

To view online marketing in a city-centric, or even regional way might seem strange in 2017. After all, the internet has effectively flattened the world and globalized industry in a way like never before.

  Inbound Marketing, Online Marketing

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What's the Difference Between Inbound Marketing and Online Marketing?

Posted by Austin Cobb on 21. April 2017

So, what's the difference between inbound marketing and online marketing? It's an obvious question, but before you can move your business' marekting plans forward, it is important to know exactly how these different terms are defined.

  Inbound Mktg, Inbound Marketing, Online Marketing, internet marketing

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4 Easy Ways to Help Brainstorm Blog Post Ideas

Posted by Austin Cobb on 12. April 2017

Sometimes brainstorming feels more like brain-dilly-dallying; no matter what you do there is just no creative juice flowing. Or perhaps you are totally new to blog article writing and "How to start blogging" can permanently be found in your browser history.

  Inbound Marketing, Content Marketing, blogging

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The #1 Sign That You Are Behind Your Competitors Online

Posted by Austin Cobb on 05. April 2017

At first, this may seem like an easy question. "How do I know if I am behind my competitors online? Sales of course... wait... no, Google SERPs... wait... local search results... ummmm...."

  Inbound Marketing, Web Design, mobile search, mobile-friendly website

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Does Inbound Marketing REALLY Work for Basel?

Posted by Austin Cobb on 27. March 2017

The inbound marketing method was birthed over ten years ago. That may come as a shock to many of us here in Europe. Since then, tens of thousands of companies, especially in North America, have latched on to this principle and have increased contacts, leads and sales as a result. Need proof? You can find countless case studies of inbound marketing success here.

  Inbound Mktg, Inbound Marketing, Online Marketing, basel

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How to Increase Your Basel Business Local Search Ranking in 2017: Actionable SEO Tips

Posted by Austin Cobb on 15. March 2017

Local search ranking has been a pretty hot topic over the past couple years. As Google continues to strive to deliver the absolute best results to the user (after their ads of course), changes will continue to be made. It seems that ranking for local searches has become harder and harder as Google keeps tightening the SERP-Belt. We are here to help you check off what is important in order to best compete in the local search realm.

  Inbound Mktg, Inbound Marketing, Online Marketing, Local Search

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BREAKING NEWS: Basel Business Blows Entire 2017 Online Marketing Budget; Marketing Goals Still to be Determined

Posted by Austin Cobb on 09. March 2017

**Wednesday March 8, 2017: Basel, Switzerland

A major company based in Basel reported late last night that, "It's all gone!"

  Inbound Mktg, Inbound Marketing, Online Marketing, Fake News, smarketing, Breaking News

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