4 Easy Ways to Help Brainstorm Blog Post Ideas

Posted by Austin Cobb on 12. April 2017

Sometimes brainstorming feels more like brain-dilly-dallying; no matter what you do there is just no creative juice flowing. Or perhaps you are totally new to blog article writing and "How to start blogging" can permanently be found in your browser history.

  Inbound Marketing, Content Marketing, blogging

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Keep It Rolling: 5 Steps to Integrate More Video into Your Content Strategy

Posted by Austin Cobb on 20. January 2017

The rise of video creation and consumption across the internet should not be surprising news to any marketer. Most of us have seen the statistics stating that - 55% of people surveyed consume video completely - as opposed to skimming a blog article... go ahead, it's ok if you skim this one too.

  Inbound Mktg, Digitalmarketing, Inbound Marketing, Explainer Videos, content creation, Content Marketing, video, buyer's journey

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"Trump"-eting: Marketing Your Way to Inauguration Day [3 Key Takeaways]

Posted by Austin Cobb on 17. January 2017

Friday. Inauguration day. Doomsday. It's the end of the world as we know it, and I feel fine.

Ok, this article is NOT a political rant. However, there will be the occasional stab. If you're okay with that, let's continue!

  Social Media, Inbound Mktg, Marketing, Inbound Marketing, Strategy, Online Marketing, Content Marketing, context, Trends, Inbound Methodology

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Context, Content, Conversion; Online Marketing is No Monarchy part 2

Posted by Austin Cobb on 30. November 2016

Last week we posted an article taking aim at the many misrepresentations of online and content marketing. So many analogies have likened online marketing to a monarchy of sorts. We challenged this type of thinking, because this form of marketing has many moving pieces, not just a single "supreme power" and compared it to a handshake. If you need to catch up, you can read Part 1 here.

  Inbound Mktg, Digitalmarketing, Inbound Marketing, Content Marketing, context, conversion

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Content, Context, Conversion; Online Marketing is No Monarchy Part 1

Posted by Austin Cobb on 23. November 2016

A Digital Monarchy?

 In 1996 Bill Gates was quoted as saying, “Content is King.” Since then, marketers have spun this quote into every direction possible.  “Content is king, conversion is queen”, “If content is king, context is God” and so on, and so forth.

  SEO, Inbound Mktg, User experience, Inbound Marketing, Content Marketing

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