Hey Basel, Forget B2B and B2C Marketing. There is a New Player in Town: B2P (Business-To-People)

Posted by Michael Bainbridge on 07. March 2017

In business and marketing, we normally group companies into two basic categories: B2B and B2C (business-to-business and business-to-consumer). This makes perfect sense as B2B and B2C companies have very unique challenges they must address and overcome. But does this make sense for 2017 and years following?

  Inbound Mktg, Inbound Marketing, Strategy, Online Marketing, b2b, B2P, B2C

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17 SEO Myths - What You Need to Know for 2017

Posted by Michael Bainbridge on 03. March 2017

SEO (Search Engine Optimization) can be a pretty scary and daunting topic. We all know it is important to be easily found online, and a huge part of that is ranking high in Google SERPs (Search Engine Results Page). However, SEO is constantly evolving and it's hard to stay up-to-date and competitive.

  SEO, Inbound Mktg, Marketing, User experience, Inbound Marketing, Strategy, Online Marketing, Trends

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Drowning in Digital Tools

Posted by Austin Cobb on 01. March 2017

If you're like me you're probably often on the lookout for new tools to streamline your workday. Sometimes this search uncovers some incredible ways to save time or make your life easier in some way. However, sometimes the tools themselves can become a hindrance to your workflow, creating more chaos and sucking time away from your workday. So how do you know for sure if a tool will be helpful before it's too late? Here are a few tips.

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Online Marketing in Basel: It's Time to Let Go of Your Content Strategy

Posted by Austin Cobb on 24. February 2017

Control of your content strategy... it's time to let go.

I don't mean you shouldn't plan your content. Editorial calendars are still important and a great way to keep everyone in your company informed and organized in their content creation. What I mean, is that where that content is posted may not be as important as you think. In business-dense areas like Basel, this may come as a shock to larger companies... and it may be music to the ears of smaller ones.

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Your Marketing Goals Aren't Working - Stop the Guesswork and Start Working SMART

Posted by Michael Bainbridge on 22. February 2017

No matter how big or small our Basel businesses are, we all have goals we want to reach. But goals come in different shapes and sizes and are broken up into many levels, departments, time-frames, etc. For example, you may have visionary, high-level goals like "be the best in Basel in our industry", more specific goals like "gain 10 new clients per month" or goals that sit somewhere in between like "double in size this year."

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Online Marketing, smarketing

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Smarketing: Align Marketing and Sales and increase Leads and Customers

Posted by Austin Cobb on 20. February 2017

Smarketing. It's so much more than a cute buzzword. What's more, is that the results of Smarketing, if used correctly, can be an incredible tool for your organization.

  Inbound Mktg, Marketing, Inbound Marketing, Strategy, Sales, Online Marketing, smarketing

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How Online Marketing Content Guides Prospects Through the Buyer's Journey

Posted by Austin Cobb on 15. February 2017

Lots of Content? Now What?

You've got your magnet pointed directly at your market. You are increasing visitors to your site and they are consuming content... but are they consuming the right content? Are you losing visitors after a couple clicks? Are your visitors bouncing after just a single blog post instead of being enticed to venture further into your site?

  Inbound Mktg, Inbound Marketing, Sales, Online Marketing, buyer's journey

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What is the Buyer's Journey and Why Do We Care?

Posted by Austin Cobb on 13. February 2017

It occurred to us here at AHA Factory that we often talk about the Buyer's Journey in our articles. After a recent discussion, we realized that we had not fully explained in any of our articles what the Buyer's Journey is, and why we find it so important! Now is the time to remedy that situation.

  Inbound Mktg, Marketing, Inbound Marketing, Sales, Online Marketing, buyer's journey

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Leveraging Keywords for SEO: Get Found and Drive Sales

Posted by Michael Bainbridge on 08. February 2017

We all know that keywords are important for Search Engine Optimization (SEO). But it's no longer about simply placing keywords throughout your website and blog post. Just like you, Google is a business that is doing it's best to bring value to it's users and customers. This is why they are consistently updating their search algorithms. With a little bit of elbow grease, it used to be relatively easy to be towards the top of the SERP (Serach Engine Results Page). But times have changed...

  SEO, Inbound Mktg, Marketing, Inbound Marketing, Online Marketing, buyer's journey

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How to Match Your Online Marketing Approach to Your Consumers' Needs

Posted by Austin Cobb on 06. February 2017

I came across a slightly older study (more than a year old, less than two years old) intended to show the consumer reaction to Inbound vs. Outbound marketing tactics. As I glanced over the data, I was able to extract a different understanding of the outcome than what the Moz/Fractl study had initially intended.

  SEO, Inbound Mktg, Marketing, Inbound Marketing, Online Marketing

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